Straight Talk About Selling Your Real Estate Website
Dear Website Owner,
I want to give you some solid advice
about selling your internet business.
I've personally sold more than sixty(60)
internet businesses over the last two years through every imaginable
method, and I've seen what works and what doesn't. So let me
tell you the strategies that work the best!
If you are going to list your business
for sale always list an asking price, try to stay away from "Make
an Offer" or simply "OBO" (or best offer).
Sometimes the potential buyer has no idea of what to offer for a
business and doesn't want to offend the owner. It's ok to use
the "OBO" but just make
sure you list an asking price also.
The second thing is to list your
Total Revenue and
Net Income, even if these numbers are negative that's ok, if you
force the potential buyer to guess what the numbers are, it will
invariably be worse than they actually are. By listing the
numbers it gives the potential buyer something to work off of.
Some buyers are actually looking for sites that are losing money to
turn them around.
Also, if you don't list your phone
number, you are probably losing most of your serious buyers. The
more interested they are the quicker and more directly they want to
contact you and listing your email address only isn't fast enough for
some buyers. So if at all possible, list your phone number.
It's great to talk about how your
company has done in the past but the main thing buyers are interested
in is the future of your business, make sure you are as specific as
possible about how your company can succeed in the future.
Furthermore, If your site comes with
something not immediately obvious to the buyer, like an email list of
customers, trademarks or copyrights - make sure you list
that, those are important assets not to be overlooked.
I've really tried hard to
build the best possible place to sell your website on the internet and I
think I've done a pretty good job. Not only do I have listings in every
major search engine for buying or selling an internet business but
I also do bi-weekly Newsletter campaigns and rent countless email lists
to promote the site to buyers and sellers.
Last thing, I've seen
thousands of postings for websites over the years and the most common
thing I see is asking too much. Most people have spent an
incredible amount of time working on their site making sure the
programming is correct and the layout is just right. This
certainly creates some
sentimental value to the site to the owner, but not to the buyer.
P.S. I get allot of questions
about how much I think people should ask for their website, so let me
suggest reading my short article
How to Determine the Value of a Website?.
I wish you the best of
luck getting top dollar for your site, if you've got questions give me a
call, my direct line is listed below.
Click Here to Place an Ad!
Click Here For Frequently Asked Questions!
Brent Kleinheksel, Owner
www.houseprofit.com
info@houseprofit.com
